Cookie Policy
Last updated: October 2026
What cookies are
Cookies and similar browser storage are small pieces of data a website saves on your device. We use essential ones to make the site work, and analytics and advertising ones only if you say yes.
Your choice
Analytics and advertising cookies are off until you choose “Analytics only” or “Accept all”. Advertising cookies are only set if you choose “Accept all”. If you reject them, or later change your mind, we delete the cookies we can reach. Until you accept, Google receives only basic, cookieless signals (such as a page view or a completed order, with no identifier on your device), which it uses to estimate visitor and advert performance.
Cookies we use
| Name | Purpose | Kept for | Type |
|---|---|---|---|
| sg_consent, sg_ads_consent | Remembers your cookie choices | 6 months | Essential |
| sg_portal_token | Keeps you signed in to your trade account | 24 hours | Essential |
| sg_cart (browser storage) | Remembers what is in your basket | Until cleared | Essential |
| Kit Builder draft (browser storage) | Saves a kit you are building | Until cleared | Essential |
| _ga, _ga_8Z9MZJW27C | Google Analytics: counts visits and shows how the site is used | Up to 2 years | Analytics |
| sg_attr (browser storage) | Records which search or campaign brought you to the site | 30 days | Analytics |
| _gcl_au, _gcl_aw | Google Ads: records that you reached us from one of our adverts, so we can tell which adverts work, and lets Google show you our adverts on other sites | Up to 90 days | Advertising |
Payments
Card payments are taken on Stripe's secure checkout page, which sets its own essential cookies to process the payment and prevent fraud.
Managing cookies in your browser
You can also block or delete cookies in your browser settings; blocking essential ones will stop the basket and sign-in from working. Questions? Email info@safeguardindustrial.co.uk.